What Defines Our Brand

Fanatics keeps enhancing product design and supporting facilities, helping deliver training experiences that feel smoother and more consistent.

▲ Reliability Stable and consistent performance, even in demanding daily training environments, ensuring dependable use.

▲ Practicality Refined structure and smooth motion, designed to guide natural movement patterns with comfortable efficiency.

▲ Efficiency Refined structure and smooth motion, designed to guide natural movement patterns with comfortable efficiency.

⊕

BRAND STORY

SINCE 2017 FANATICS was established in the United States and developed under Triumph Fitness LLC. Jeff Turner has held management roles in several international fitness companies, while Clay Steffee has long been involved in strength equipment development and has provided product design and technical consulting for multiple well-known brands.

TODAY In collaboration with Sanfei in China, FANATICS focuses on the design, development, and manufacturing of commercial strength equipment, continuing its original vision of creating products that follow natural movement patterns and real training needs. This collaboration strengthens development and supports continuous refinement.

SANFEI FACTORY

Strength Equipment Manufacturing Base

Since 1997, we have specialized in commercial strength equipment manufacturing and worked closely with brands and fitness facilities worldwide. Through complete manufacturing processes and reliable quality systems, we support every stage from product development and prototyping to final production.

FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS
FANATICS-FITNESS

Long-Term Partner